Can a Business Survive without Marketing?
Marketing is where a business reaches out to its demographic in an effort to create a transaction. It is one of those things that if you want to grow your business it is recommended to have a plan or strategy. A business can go off of just Word of Mouth Marketing, and some do, but it would be close to or stationary.
How would a new customer know if you are legit or what they may be looking for? Would existing customers know about your new products on their own? Marketing your products and/or services, lets your customers know about you, your business, and what you offer. It may not create a transaction or new contract all the time but it could help grow and create sustainable followers in the future. Ultimately you have to decide how to market to your clientele or even if you chose to market at all. Creating a brand and marketing your brand to be the real estate in people's minds when they think of the product or service you offer will create growth potentials and more opportunities to discuss business. Below are ways plans you can implement.
5 ideas to Include in your Marketing Plan;
Social Media - If I was a photographer, I would want to create an Instagram page for people to see my photos.
Use Your Surroundings - If I sold Equine Properties, I would want to advertise with a sign at particular locations.
Take Pictures - If I made leather goods, I would want to showcase my skills on what I can provide to customers.
Video Creation - If I was a veterinarian, I would want to video tips and tricks for my clients.
Emailing - If I was a tack store, I would want to create an email listing to let people remember and keep my store in the back of their minds especially when I have a sale to move items.
What to Know the Pros and Cons of having Social Media as a part of your marketing? Click the play button below.
Having a marketing plan will help your business to grow because people will learn who and what your business is, there can be a course of action on how to carry out the plan, and duties can be separated to ease the burden. If you need ideas when it comes to marketing, contact us directly, and continue checking out our future content for more. Thank you for joining the Equidae Family!